Organize and Grow your Business… in 4 easy steps

Have you ever felt like your time was being squeezed so tight that it felt like you couldn’t catch your breath? Have you felt like time with your family is being compromised just so you can keep up with the day-to-day tasks that keeping your business going? Business owners, especially the ones that try to do everything themselves, feel like this time and time again. Once they realize that something needs to change, and they have to take the steps necessary to make that happen, their business will start improving. It is the difference between a disaster waiting to happen and a well oiled machine. You see, the “one day” day doesn’t magically just happen.  People say “one day I will have time to communicate better with my customers”, or “one day I will get my business on social media so I can increase my sales”, or “one day I will find a way to organize my business records so that I can see how my business is doing”.  You have to make it happen, and if you follow these 4 easy steps you will be on the road to getting the organization you must have to get the peace of mind that you so desperately need.

1.) Get your business records organized. You need to have a program, I recommend QuickBooks, that can organize your business expenses and income into one place where you can look and see how your business is doing. It has lots of reports that you can utilize that will tell you exactly how your business is doing in terms of profit and loss. At tax time your accountant will love you. They can just log into your QuickBooks after you have given them access, and download all the reports they need to be able to fill out your tax return. No more paying accountant rates to go through your receipts, bank records, and credit card statements and organize them into a general ledger that they can then convert into the figures they need for your business tax return. This will save you a lot of time and money. It is cost efficient and easy to learn.

2.) Social Media. Create social media accounts that will increase your exposure to your target demographic and increase your sales. Certain social media platforms are better than others for different types of businesses. Choosing the right platform and engaging not only your existing customers but your target demographic for future business and sales could grow your business more than you ever thought. Facebook, LinkedIn, Twitter, and Pinterest are some of the top rated platforms. You can give your customers tips, show pictures of your products, set up a click to buy, or promote your posts that will not only increase your likes, but your sales or services too! The statistics don’t lie. These social media platforms can help grow your business!

3.) Email Marketing. If you have a list of customers you have sold a product or a service to and you have their email information you can communicate with them on a consistent basis. Don’t bombard them with meaningless email that will make them hit delete every time they see your name. Send them information on a special you are having, or a newsletter with DIY tips or videos. Most people don’t mind getting emails if it is a way to save them money or help them in some way. Video is very popular right now. People don’t read plain text as much as text with pictures or video. Short 1-2 minute video’s are easy to make from just pictures and text. You could also make it a DIY tip video on a particular topic. Whatever you choose to send them, as long as it is engaging, will keep your name in front of them and they will be more likely to remember your company when they need something. There are both free and paid accounts you can set up in Constant Contact or Mailchimp that will let you upload your entire email contact list and create beautiful email campaigns with pictures and lots of color that will catch your customer’s attention.  Staying connected with your customers will keep them coming back!

4.) Hire a virtual assistant. You can’t do it all… you need help sometimes. Learn to delegate. Learning this will improve several aspects of your business and personal life. The more organized your business is the more time you have to enjoy your personal life. The things I mentioned in this blog are all things that take time. They will definitely improve the way your business flows and help you get on track, but you might not have the time, or the understanding of how they work to get them all accomplished. You might find that you need some help in just certain areas. By hiring a virtual office assistant you don’t have to pay a full-time or even permanent part-time employee to do the things you need done. A virtual assistant works only when you need something done. If you need help getting your QuickBooks set up or even someone to help maintain the invoicing, receiving of payments, and recording of expenses, they can help. If you need someone to help come up with creative content ideas for your social media platforms, they can help. If you need someone to create email marketing campaigns and videos to promote your business, they can help. Virtual assistants can simply help you set these programs up so that you can do the work yourself each month, or they can keep up with them when you don’t have the time. Most of them charge by the hour or by the project.  They are very fast at what they do because that’s all they do. It is their specialty. Some people who have used them don’t know how they ran their business without them.

Making your life easier is simple. Don’t let the business you started and love drive you crazy and keep you from doing the things you enjoy. There are ways to organize, grow, and get help managing your business that will make “one day”.. this day. You just need to quit thinking about it and make it happen.

How To Ask For Help

You have a mountain of paperwork on your desk. You have a to-do list a mile long. You realize that you really need someone to help, but you don’t need them all the time. Maybe this is just your busy season and you need some temporary help. What should you do? Call a virtual administrative assistant. The simplest form of help you could ask for.

You might be thinking that a virtual assistant might not be a good fit. They don’t know your business or how your office runs, so how can they possibly help without you spending even more time away from what you need to do to train them? Where would you even begin to know how they could help you? Well…. you would know because I am going to explain it to you. Since I am a virtual office assistant I’m helpful like that. Now you’re thinking maybe you should hire me…. but you should finish reading my blog first… but you should contact me right after your done…. what a great idea! You are making use of my advice already!

The biggest question that you need to ask yourself is out of your entire to-do list what things can only you do? Then see how much of your list is left. There is still probably a lot left on it. These are the things that a virtual office assistant can do. They can create forms that could make your business run smoother and save time. They can create presentations, keep the information in your database updated. If you find one that is truly experienced you can simply tell them everything that you, yourself do, what things aren’t getting done that should, and what you would like to see done, and they can come up with a plan to make that happen. A good executive assistant …. as Capitan Picard would say…. would “Make it so”.

The next biggest question you should ask yourself is what would I like to be doing but can’t because I just don’t have the time or the knowhow. Many people have told me when I’m consulting with them that they know there are lots of things they need to be doing like social media management or email marketing to engage both their existing customers and new ones. Some of them either don’t have the time to keep up with it or don’t have a single clue how to post material their customers will find interesting. These things…. things that would grow your business… are very important and are definitely worth hiring someone to help with.

Your virtual assistant knows what they do best just like your know what you do best. The easiest way to come up with a plan is after going over what your situation is, ask how they can best help you. If you like what they say and they seem to make sense then give it a try. You might find that you can be so much more productive with your newly hired assistant. As time goes by and you start using them more each month you might just wonder how you did anything without them.

Do what is right for you and your business…. ASK FOR HELP!