Be the Lion… Business survival skills
When you are starting a business, any business, it is imperative that you go into the business with the ferociousness of a lion. You have to give it all you have to get your business going, to just get it off the ground. The momentum you have in the beginning will set the tone and really let people know how bad you really want it. It will let them know how passionate you are, and therefore how successful you will be. The two go hand in hand. Without the passion it is just a job. Something for you to do to occupy your time. With the passion it is your creation, your dream. You will work hard and do whatever it takes to make sure you succeed. These are the people whose businesses grow and thrive. These are the people that make it happen!
There are three thoughts that people start a business with. There are the “I really think this will be successful”. If you only “think” it will then it won’t. Then there are the “I am going to do my best to make this business successful” Your best isn’t always good enough. You have to really want it. You have to go the extra mile . Finally there are the ” How soon will I need to start hiring people”. Failure does not even enter their mind. They do not think they will succeed. They know they will. They have no doubt. They start their business like a lion, with spirit, dedication and fervor. That kind of passion will take their business to amazing heights.
The only way to get to this point is to want it…go after it. It’s not going to just happen. When I started my business I had a million ideas before I opened for business. I had researched and studied what others in my industry had done and what tools they used. I studied their websites and blogs. Then I took all of that information, tweaked and improved what I saw, and made my own way of doing things. I learned how to market my business. I learned how to make people want what services I could give them. I went to networking meetings to make business to business connections. Sometimes 2-3 a day for weeks. Even though I had never done it before, I created my own website and started blogging. Every time I got up and spoke about my business at a meeting I gave the other business owners a new idea or thought that would make them think about their own business and how what I just said could apply to them. I made the wheels turn and start thinking about how my business could benefit them.
After I had started doing work for some of them I began to earn their respect. A person can talk all they want but if they do not have the actions to back up what they are saying it doesn’t mean anything. After I had gained respect I started talking to them individually, suggesting creative ways I could help them with different aspect of their business. If I was hired to do one particular task, after completing it I was always able to suggest some other service that I believe they would benefit from. If I just did what I was paid to do and told them thank you for your business I wouldn’t get their repeat business. I got repeat business from these companies because I made it happen. If you don’t ask for it, you won’t get it. That statement is true with just about anything you want in life. If you want more work then go ask for it. If you want more people to buy your merchandise then ask them what they want.
The moral of this story of this story is be the lion. Have the passion, the fury, and the spirit to get what you need to survive…for your business to survive.